The International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC) are joining forces — and adding a Wellness component — to create a single event branded Deluxe, according to American Salon.

The move consolidates two long-running trade shows that professionals in beauty, esthetics and spa have historically attended as separate fixtures on the calendar. For salon owners, estheticians, spa directors and buyers who source product lines, equipment and treatment supplies, the practical change is straightforward: one venue, one badge, one trip.

What does the merger change for attendees?

Combining IBS and IECSC under the Deluxe banner brings the salon professional audience and the esthetics-and-spa audience into the same footprint. That overlap matters for formulators, distributors and brand teams deciding where to allocate sampling budgets and booth staffing.

The addition of a dedicated Wellness track signals that the organizers expect demand beyond hair, skin and spa equipment — toward services and products positioned around wellbeing. Suppliers in adjacent categories should watch whether the wellness floor expands in future editions.

Why consolidate now?

Trade show operators across beauty have faced pressure to justify travel budgets as exhibitors and attendees consolidate trips. A merged mega show concentrates buying power: salon owners who once chose between IBS and IECSC can now cover both audiences' supplier rosters in a single visit.

For procurement teams, a larger combined exhibitor list usually means more side-by-side comparison of ingredient-backed brands, device manufacturers and private-label suppliers in one walkthrough.

What comes next?

Deluxe's first edition will be the data point to watch: exhibitor count, attendee figures and the share of floor space devoted to Wellness will indicate whether the mega-show model pulls budget away from competing regional events or expands the market for all of them.